Saturday, October 04, 2008
OPEN LETTER TO McCAIN CAMPAIGN AND RNC
I am a life long Republican and a committed McCain/Palin supporter. While I am passionate about politics, I don't pretend to know the logistics involved in getting a candidate elected, but I do have an extensive background in advertising & marketing. I've made it my business to find out what people want and what compels them to purchase my clients products. My instinct for being able to 'push the right buttons' has enabled me to enjoy significant success on a national level. (It aint braggin' if it's true, right?)
I understand and appreciate that McCain is a good man and would prefer to win this election based on his policies and his desire to clean up Washington, but it is absolutely critical that his campaign hit Obama EVERY SINGLE DAY on his Chicago connections, his Jeremiah Wright connection and Obama's fascist comments. It has got to be smash-mouth, bloody-nose, iron-skillet, controversial warfare for several reasons:
1. His base wants it. They need it. They are begging for it. Their support is waning and they are disheartened because the MSM has hijacked the conversation. They feel this election is slipping through their fingers and McCain is not fighting back. How can he expect his supporters to fight for him if he wont do it himself? Why should they knock on doors, volunteer at local campaign headquarters, make phone calls, donate to the campaign when they feel like the election is lost anyway? That's what the media and polls tell them and we all know perception is reality. Respectfully, this campaign seems to be devoid of LIFE. If McCain is unwilling to do this, someone needs to do it on his behalf.
2. If McCain's ads court controversy, then the MSM starts talking about McCain. If their talking about McCain, then their not talking about Obama. If McCain relentlessly exploits Obama's Chicago 'thuggery', then Obama will be too busy calling McCain's tactics outrageous and deplorable to wax poetic about 'change and hope'. When McCain picked Palin, his judgement and sanity were questioned and every vile accusation imaginable was lobbed at Palin, but the McCain campaign enjoyed record poll numbers and the base circled wagons.
3. The McCain campaign has a gift no Republican Candidate has ever had: PUMA'S. These women (and some men) are as passionate and committed to McCain and Palin as any Republican. The media calls them bitter, but they are truly concerned about this country and the direction it's heading. They want to be used and are volunteering at GOP campaign headquarters in DROVES. They are committed to making sure what happened to Hillary does not happen to Sarah, but they need a reason to keep fighting. They loath Obama and his politics and they want blood. They DESERVE blood for the way their candidate was cheated out of the nomination. They want Obama exposed for what he really is. They get under the skin of extreme left-wing democrats worse than Republicans ever could and as you know, Republicans love to annoy the left-wingers. The McCain campaign or the RNC need to find away to utilize the PUMA's. The Hillary supporters have the opportunity plead McCain's case to moderate Democrats and the media will hate them for being 'traitors' and that, in turn, will energize the base even more. There can be no greater example of McCain's ability to reach across the aisle than his ability to bring over Hillary's supporters. The 'Deborah' ad was effective for a reason.
4. Find a way to publicly address how the McCain campaign and the RNC plan to counter voter fraud. Horror stories are circulating all over the internet about bogus voter registrations and a large number of McCain supporters are at risk of adopting the dangerous mindset of 'why bother?'. They have got to be assured that they are not working for naught, and that the RNC will do everything in it's power to root out every single instance of voter fraud. Allow the supporters to focus on getting to work for McCain instead of worrying about having the election pulled out from under them.
Hopefully, you've gotten to this point in my letter so I may humbly thank you for taking the time to read these suggestions. Some may have stated the obvious, but I could not rest until I sent this email to as many people in positions of making a difference in this campaign as possible. For me, this election is about good vs. evil and I will do everything in my power to help McCain and Palin win the White House.